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Search Engine Optimization



Proper search engine optimization allows search engines to list your website for relevant terms. Search Engine Optimization (SEO) Checklist

Page Titles

META TAGS: Page Titles, Descriptions, and Keywords
Page titles are important to search engines and are what shows in the visitor's "bookmark" feature of the browser.
  • Unique page titles for each page.
  • No more than 5-10 words.
  • One of your main keywords within the Page title text.

    Meta Description Tags

    The tags should be specific and put the most important words first in case the engine stops scanning after the first few words and cuts off part of the description when listing.
  • Meta description tags are compelling and include keywords and phrases for that page
  • Meta description tags are 15 to 20 words, start with several strategic keywords and apply to the specific page.

    Keywords

  • Keywords correspond with the body text of that page.
  • No keywords are repeated and the list is no more than 25 words per page (most search engines stop scanning at 10 keywords anyway).
  • Include keyword phrases containing two or more words, with a maximum of 744 characters for each page.

    CONTENT AND STRUCTURE

  • Text near the top of each page, beginning paragraphs, or headings contain the keywords used for that page.
  • Site balanced heavier to text than graphics and text as graphics (rather than HTML) are limited.
  • Add an ALT = tag for each graphical image on your site.
  • No frames.
  • No flash intro and/or limited use of flash on site.
  • No redirect pages or cloaking (pages, text or links that can be viewed by search engines but not visitors).
  • If built as ASP, PERL, or COLD FUSION, "?" in URL has been addressed.
  • Text only site map that includes all of the links of your site (put the file (sitemap.htm) at the root level of the directory).
  • Text only site map that includes all of the links of your site (put the file (sitemap.htm) at the root level of the directory).
  • No pages "Under Construction".
  • No multiple pages, subdomains, or domains with substantially duplicate content.
  • Text links contain relevant keywords for that page.

    LINK STRATEGY

  • A minimum of 3 links to your site from other RELEVANT web sites (links from Web pages that are read by your target audience).
  • Text links are included, in addition to logo links.
  • Only one URL is used for links.
  • Site has a "links" page for reciprocal linking.
  • Site includes cross-links within site. Many of the robots will follow links from your site to other areas of your site and index those areas. For this reason, consider a site map that is a text only link outline of your entire site.

    MAINTENANCE: Submissions, Updated content, Accuracy

  • No Broken Links.
  • All content updated.


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