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Casino Affiliate Programs



Casino Affiliate programs

Casino affiliate programs are the easiest way to make money from the traffic on your website. If you have ever put banners up from affiliate programs you know that the checks are small and far between. I run several retail sites and they can be profitable, but they are hard work. The easiest way to receive large checks every month is through casino affiliate programs.

Just placing a banner on an existing website can work, but the most affective way of getting gamblers is through websites dedicated to online casinos. The idea is that you provide some kind of original content that gamblers are looking for and they will find you through search engines. When visitors click through a link or banner on your site they will go to the casino site and, hopefully, register and begin gambling. Most casino sites will pay you between 25%-35% of your referred player's losses. Don't worry, they almost always lose. There is something about gambling online that makes people not cash in when they are ahead. Whatever the reason, winners are few and far between.

How much traffic and your conversion rate will determine how much money you can make. Use tools like wordtracker to determine how popular a search term is. About 7% of searchers will click on the first listing, 5% on the second and 3% on the third. After that it goes down dramatically, if you are not on the first page don't expect too many hits and if you are not on the second page don't expect any.

Once a gambler is on your site you can expect about 50% to click through to a casino on a well written site and about 5% of them to actually make a deposit at a casino. A well written site provides as much information about the casino as possible. The potential gambler should know exactly what they will be seeing and what they should do when they click through the link. Once they click through the link they are out of your control and you want them as prepared as possible. If they are unsure at all, they will leave the site and go somewhere else. On average you will make $264 per gambler that you bring in, but the real money is in finding players that lose $25K to $200K. They are out there and I have found them. It's all math, bring in the traffic and you will make money. If a term is searched for 100,000 times and you have the number 2 ranking, you should expect 5,000 visitors. 2,500 will click on casino banners. If your gamblers are well prepared, 125 will become actual gamblers and you should make $33,000 a month. Sounds simple right? The math is the simple part getting your keywords ranked number two is the tough part.

This is the casino affiliate program that I use. They allow players from ALL US states. This is a big advantage; it eliminates competition that does not accept players from certain US states. They also pay every month. One of the biggest concerns is if you will actually get paid.

When you click through you will see a menu on the left hand side, click "sign up." You will then be asked for your information. The information includes name, address, contact information, date of birth and payment information. They DO NOT share this information with anyone; it is in their best interest to keep you anonymous. You want to fill in the information accurately because the checks are written in your name and sent to your address. The payment options include check, wire transfer, neteller and click2pay. Neteller and click2pay are no longer valid options and wire transfers can only be made to offshore accounts. The best option is to receive a check. Checks are delivered Fedex and are drawn through an offshore account. They usually show up on the 6th or 7th, this is much faster than any of the other programs that I have dealt with. Your earnings are not reported to the US government, it is up to you to report any earnings :)

When you set up your account you will select a login and password. Once you have these you are ready to start. Click on sales tools and start placing banners. I suggest that you click through the banners and check out how the casino works. You can play in free mode. Remember to describe your experience to your potential players in as much detail as you can.


Once you have decided to create a gambling website you need to have a theme. Choose your keywords before creating your gambling website. This is important. The keywords "Casino", "Online Casino", and "Online Gambling" are Extremely Competitive. There is plenty of money out there for someone looking for a niche. 11 US States have clamped down on online casinos. Only a few online casinos allow gamblers from these states. If you can offer a guide to which online casinos allow these players you will be providing important content for your visitors. Let these visitors know that they are welcome and prepare them for the signup process and you should be making money. Other ways of attracting new gamblers is to offer gambling information. A friend of mine has a website dedicated to card counting. He details how to count cards and places banners for online casinos featuring Blackjack. Gamblers read his articles and then sign up to play blackjack online through his banners. He gets several new gamblers a day. The irony is that you can't count cards online! The casino software automatically reshuffles after every hand.

Anyway, choose a niche and then incorporate the keywords into your domain name. Search engines put a lot of weight on domain names. Search Google or Yahoo for casinos or gambling, you will find that almost all of the top listings contain the search word in their domain name. Once you have chosen your theme and an appropriate domain name you are ready to start designing a themed website. This rule is not absolute. The domain name www.layingodds.com is not a great domain name, but it has been around for several years and is picked up by search engines for niche keywords. The older a website is the more weight that the search engines give it. So do not abandon a perfectly good website. Work with what you have and create more websites. This is very important and we will get into this more later.

Let's look at website design. You need to offer prospective gamblers a reason to click through your links. The most common solution to this problem is writing a review for each of your websites. The key is that you need to be original and write in the third person. Most casino affiliate programs offer reviews in their marketing section. Most of their affiliates use these reviews. You will bring in more visitors with original content and you will have a higher conversion rate. Use wording that matches the theme of your website. Remember search engines look to match keywords and there is a difference between blackjack and black jack.

So let's takes this information and incorporate it into website design. If you register for 3 casino affiliate programs you will have 10 to 12 casinos to offer. What you can do is rank each of these casinos in different categories, and then write a review for each of them. You can create a list of the highest paying Online Slot Casinos. Each casino will list their payout percentages right on their website. Rank the casinos in order and place links directly to the casino and to a full casino review page. The casino review page will give your gamblers more info if they are still not sure and will help raise the page rank of your website. Although this exact design seems simple and has been done many times, it does not mean that you should not try it yourself. The key is to get found, not to be original.

Pagerank determines how much weight a page carries. What you are really looking for is keyword rank. Keywork rank is how high your keyword ranks in the search engines. Do I come up first, second... If you are not on the first page you will not be found. Content is king in search engines. Create many pages full of content, either original or provided to you by casino affiliate programs or other sources. Search engines determine how important a web page is by how many other pages link to it. It does not matter if they are part of the same domain or not. The higher the page rank of an incoming link the more weight that the incoming link has the better it is. The basic concept is that each page has a vote. The more important (i.e. higher pagerank) the page has the more weight that its vote carries. But the weight of its vote is divided by the number of links out that the page has. What this means at this point is link all of your pages together and create many pages. There is no exact science of how to get a higher rank in the search engines, or everyone would just follow the formula. Many people believe that links from unrelated sites are meaningless and others believe that all links carry the same weight. I am of the opinion that related links carry more weight than unrelated links, but they all carry some weight. Unrelated links are more relevant when we discuss linking between other sites.

So here is a link to Online Casinos on my page.



Online Casinos accepting US Players